Tourism Event Sponsorship

Tourism Event Sponsorship 

This grant provides for the development and support of new and existing large scale events, which provide vibrant and diverse experiences that attract visitors to the Pyrenees Shire.

Applications should seek to demonstrate how the event will:

  • Provide opportunities for cultural expression, social interaction, and entertainment.
  • Support the implementation of successful events that engage residents, visitors, and businesses.
  • Promote Shire townships as destinations to visit, stay, explore, and invest.
  • Increase visitation to contribute to the economic development of the Shire.

Types of projects could include festivals, open days, networking events, exhibitions, concerts, regional sporting competitions, and community celebrations.

If successful in your application, Pyrenees Shire Council will be recognised as an event sponsor through:

  • Recognition as a sponsor in all printed and e-materials,
  • Display of Pyrenees Shire Council banners and/or signs at the event,
  • The use of the Pyrenees Shire Council logo in all printed material and on electronic mediums, and
  • The opportunity for the Mayor (and/or Councillors) to take part in official duties (if appropriate).

Applicants will be supported with one off grants. In circumstances where Council deem funding stability over more than one year is necessary to appropriately achieve a sustainable outcome, a multiyear sponsorship agreement may be considered; these must be able to demonstrate:

  • A clear increase to external visitation through celebrating Pyrenees strengths and unique tourism attributes.
  • A strong investment/ economic return into the visitor economy. 
  • A clear evidence base of need for ongoing council investment (i.e., feasibility study, business case, business plan, financial plan, or financial modelling).

Multiyear requests will be subject to liaison with Council events team. To be considered, please check the “Event Sponsorship (recurring annual tourism event)” box on the application form.

Whilst making application for funding, note that local events should register their activity by completing an Event Application Form. Information on this process can be found at: https://www.pyrenees.vic.gov.au/Work-Invest/Planning-your-event.

Please review the Program Guidelines(PDF, 1MB)  and speak to a council officer about your application before submission.

Applications can be completed online. Contact us on 1300 797 363 if you need any further information or support.